Some people think all you need is a great logo, in order to capture the hearts and minds of your customers. The people at Harvard Business Review wrote an interesting article on branding. The article comes from Dan Pallotta who discussed the difference between a logo and a brand. The highlights from the article include:
“Brand is much more than a name or a logo. Brand is everything, and everything is brand.”
“Brand is your calls to action”
“Brand is the way you speak.”
“Brand is your facilities”
“Brand is your logo and visuals, too”
For your small business do you have a brand or a logo? Building a brand is very important for the success of your business. A brand encompass every your business does. Many small businesses can develop their businesses into brand if they focus on how they present themselves to the general public. Read full article.
Related posts:
